New Year, New Choices: Lubbock Residents Can Soon Choose Reliant Electricity Plans

Today Reliant announced flexible, personalized electricity plans available to Lubbock residents beginning Friday, January 5. As areas of Lubbock transition to the Texas competitive electricity market, homeowners, renters and businesses will be able to choose their retail electricity provider and an electricity plan that best suits their lifestyle and budget.

“Reliant is thrilled customers in Lubbock will now have the opportunity to choose their provider, and we’re looking forward to offering our personalized plans, award-winning digital experience and customer service, and meaningful community engagement,” said Elizabeth Killinger, president of Reliant. “Reliant is the electricity provider Texans trust. We have been active in the Lubbock community since 2017 and are ready to serve customers. Our team is honored to be a part of this exciting and long-awaited transition.”

Making power personal through unique plans

Reliant is committed to educating Lubbock residents about their new options and how to best select an electricity provider and plan. For more than two decades, Reliant has been trusted as a leading electricity provider in Texas, committed to powering and supporting people and communities.

Lubbock residents will soon be able to choose from a variety of secure fixed-rate plans or flexible month-to-month plans. New options may include time-of-use plans, which allow customers to save on electricity cost based on the time of day electricity is used, such as free nights, free weekends or free highest-use days.

Reliant’s introductory electricity plans for Lubbock residential customers will include:

  • Flextra Credits plan: With this plan, customers will automatically enjoy free electricity on their two highest-use days each week, for up to eight days of free electricity per month. The plan also includes $75 in bill credits for customers to use when they like and the benefit of 100% solar electricity (no panels required). The plan adapts to each customer’s lifestyle, meaning they don’t need to plan their usage or adjust habits.
  • Truly Free Nights with 100% Solar planCustomers save every night with free electricity from 8 p.m. to 6 a.m. This plan is automatically powered by 100% solar energy (no panels required).
  • Learn and Conserve planCustomers who sign up for this plan enjoy a fixed-price plan with a 24-month term and receive a $249 Google Nest Learning Thermostat, perfectly complementing Reliant’s energy management tools.
  • Clear Flex plan: Customers who want a simple electricity plan with no contract can sign up for this offer.
  • Secure plans: These straightforward plans include price protection for the length of the customer’s contract term.

Customer service and digital tools for seamless and easy electricity management

Customer service is an important factor to consider when looking for a new electricity provider. Reliant is nationally recognized for its customer service, and is available 24/7 via live phone support, online chat or on the Reliant app.

Reliant will offer Lubbock residents and businesses innovative products and services, backed by award-winning customer service and digital tools, empowering them to take control of their home’s energy consumption. Customers will be able to manage their account, monitor their usage, or pay their bill — all through the best-in-class Reliant app. They will also have the ability to directly integrate their electricity plan with their smart thermostat, allowing customers to adjust the temperature in their home or participate in energy efficiency programs.

Proud to be part of the Lubbock community

Reliant has a Texas-sized commitment to serving its customers and is passionate about supporting the communities it serves. Since 2017, Reliant has been involved in the Lubbock community as an active supporter of impactful Lubbock organizations, nonprofits and local events. Reliant’s engagement incorporates employee volunteering, sponsorships and monetary donations, including:

  • Texas Tech University
  • Lubbock Chamber of Commerce
  • South Plains Food Bank
  • Los Hermanos Familia
  • March of Dimes
  • Lubbock Independent School District
  • 100 Black Men of West Texas, Inc.
  • 4th on Broadway
  • The Salvation Army Texas South Plains
  • Lubbock Parks and Recreation

Supporting the customer journey to competition

Lubbock residents will be able to shop for and select an electricity provider starting January 5, with their new service starting on their meter read date between March 4 and April 2.

“We are here to help Lubbockites, answer questions and make this transition as smooth as possible,” said Killinger. “We encourage anyone with questions or concerns about picking a plan to stop by and chat when you see us at a local event or contact us via phone or on-line chat. We take pride in providing best-in-class service to our customers, and we will continue to serve as a helpful resource for the Lubbock community.”

To sign up with Reliant or learn more about plans, options and Reliant’s involvement in the community, visit or call 1-866-Reliant.

About Reliant, an NRG company

Reliant makes power personal – that’s why homes and businesses trust Reliant not only as a provider of electricity, but also as a pillar of support in the communities we serve. From a best-in-class app to breakthrough innovations, Reliant is recognized nationally for outstanding customer service and as the leader in the evolving energy space with offerings that span from EV solutions to solar insights to smart home experiences. As part of NRG Energy, Inc., a Fortune 500 energy and home services company, our purpose is to power a brighter future together, one that is safe, smart and sustainable. For more information about Reliant, visit and connect with Reliant on Facebook at and X or Instagram @reliantenergy. PUCT Certificate #10007.

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