GridStor Appoints Lance Titus as Chief Commercial Officer to Lead Strategic Growth in Power Marketing and Trading
GridStor, a leading developer and operator of utility-scale battery energy storage systems backed by Goldman Sachs Asset Management, has named Lance Titus as its new Chief Commercial Officer (CCO). The appointment marks a pivotal step in GridStor’s evolution as a fully integrated independent power producer (IPP) and reinforces its commitment to delivering market-leading energy storage solutions across North America.
With more than three decades of experience in commodities trading, origination, deal structuring, and risk management, Titus brings deep industry expertise to GridStor. His background includes extensive leadership in power markets and broad exposure to electricity, natural gas, and other commodity sectors. Prior to joining GridStor, Titus founded several successful energy trading ventures and executed over $20 billion in transactions, including the contracted offtake of more than 4 gigawatts (GW) of electricity supply. Most recently, he served as Senior Managing Director and Head of New Energies, Americas, at Uniper Global Commodities, where he led commercial strategy and innovation in the evolving energy transition landscape.
A Vision for GridStor’s Next Phase of Growth
Titus’s appointment comes as GridStor is poised to scale its operations with a portfolio of more than 3 GW of battery energy storage projects in advanced development, under construction, or already deployed. As CCO, he will lead the company’s commercial strategy, including power marketing, trading, origination, market analytics, and comprehensive risk management. His focus will be on developing and executing revenue-generation plans to ensure that GridStor’s assets are effectively monetized in a rapidly shifting energy marketplace.
Judith Johansen, former CEO of PacifiCorp and former Administrator of the Bonneville Power Administration, who now serves on GridStor’s Board of Directors, emphasized the significance of Titus’s appointment. “With Lance joining as CCO, GridStor’s next phase of corporate growth has arrived,” she said. “His decades of success in supplying power and other commodities to utilities and industrial customers completes GridStor’s full-stack capability as an independent power producer. The Board of Directors is pleased to welcome him to the executive leadership of the company.”
Enhancing Market Position through Expertise and Trust
GridStor CEO Chris Taylor also voiced strong support for the appointment. “Lance’s demonstrated performance in power marketing and trading over multiple decades will be instrumental in GridStor’s success,” said Taylor. “His deep industry knowledge further differentiates us as a trusted partner and diligent provider of energy storage solutions for utilities, data centers, and power retailing customers across North America.”
Titus joins GridStor at a time of unprecedented growth and transformation in the energy sector. Battery storage is rapidly becoming a foundational component of modern power systems, enabling utilities and large energy users to integrate more renewables, balance load, and enhance grid reliability. In this context, GridStor’s ability to offer sophisticated energy storage solutions backed by market intelligence and strong financial support will be critical.
Titus expressed enthusiasm for his new role and for GridStor’s unique positioning in the market. “GridStor is well positioned to deliver competitively priced new capacity to utilities and large power users, and recent federal legislation has only reinforced our confidence,” he said. “Credibility is the key to successful commercial transactions, and our proven track record in deal execution and project delivery, as well as our strong financial backing from Goldman Sachs Asset Management, positions us as a compelling, creative, and agile counterparty.”
Bridging Finance, Strategy, and Technology
In addition to his operational experience, Titus brings a strong academic background to his new role. He holds an MBA from the Daniels College of Business at the University of Denver, along with dual bachelor’s degrees in Finance and Marketing. He has also completed advanced executive programs at Harvard Business School and the University of Chicago’s Booth School of Business.
Beyond his executive responsibilities, Titus contributes thought leadership to the broader energy sector. He is a member of the University of Colorado’s J.P. Morgan Center for Commodities Advisory Council and serves on the Advisory Board for the Commodity Insights Digest at Bayes Business School, University of London. These roles reflect his commitment to advancing knowledge and innovation in commodity markets, particularly as they evolve in response to decarbonization, digitalization, and decentralization.
Powering the Energy Transition with Battery Storage
GridStor’s mission is to accelerate the deployment of energy storage infrastructure, which plays a crucial role in enabling the clean energy transition. The company’s projects help balance supply and demand, integrate intermittent renewable energy, and provide critical grid services that improve system flexibility and reliability.
With Titus’s appointment, GridStor is signaling its intent to further deepen its commercial sophistication and expand its footprint in competitive power markets. His expertise in structuring offtake agreements, managing risk, and navigating the complexities of regional energy markets will enable GridStor to optimize the value of its storage assets and deliver tailored solutions to its customers.
“Our focus is to create a reliable basis for our country’s continued economic expansion and improve energy resiliency,” Titus said. “I look forward to engaging with customers on how this critical resource—battery storage—will serve their needs. We are committed to shaping a sustainable and stable energy future.”
Positioned for Long-Term Success
As the energy transition accelerates and grid decarbonization becomes a national priority, battery energy storage is emerging as one of the most strategic and scalable solutions. GridStor’s approach—integrating deep technical expertise, market experience, and robust financial resources—has already established it as a leader in the sector.
With over 3 GW in its pipeline and the addition of Titus to its leadership team, GridStor is primed to expand its impact. Whether serving investor-owned utilities, independent system operators, commercial and industrial power buyers, or other stakeholders in the evolving energy economy, GridStor is positioning itself as a cornerstone of 21st-century power infrastructure.
