LG Energy Solution has officially introduced its new brand, ‘B.around,’ for its battery management total solution (BMTS) services, accompanied by a logo and slogan. This launch aligns with the company’s strategy to enhance customer value and promote safer battery usage by venturing beyond traditional battery manufacturing.
The battery management system (BMS) leverages data to assess battery health, ensuring optimal performance and safety. Unlike conventional BMS services, LG’s BMTS offers advanced features, including safety diagnostics, battery degradation analysis, and tailored solutions for software-defined vehicle (SDV) platforms.
The brand’s slogan, ‘Be Around Your Side,’ emphasizes LG’s commitment to maintaining close relationships with customers by continuously monitoring battery conditions to enhance safety and convenience. The name ‘B.around’ signifies the company’s dedication to prioritizing customer needs and feedback.
The B.around service goes beyond existing BMS offerings, which typically measure voltage, current, and temperature, by constantly monitoring various conditions to optimize battery usage.
Product Lineup and Features
The B.around lineup includes BMS software and hardware, along with SDV-optimized solutions. The software features two main components: safety diagnostics that detect potential issues, such as thermal events, and battery degradation diagnostics that predict future battery capacity to extend lifespan. Enhanced BMS hardware complements these software tools.
The SDV platform solutions employ System-on-Chip (SoC), cloud, and AI technologies, with SoC development in collaboration with Qualcomm Technologies.
Drawing on extensive empirical data from over 130,000 battery cells and 1,000 battery modules, LG has developed its BMTS technologies. The BMS software has been implemented in more than 100,000 electric vehicles, boasting a safety detection accuracy of over 90% and a battery degradation diagnosis error rate of around 1%. The company also holds over 8,000 BMS-related patents.
With its established battery management expertise, LG Energy Solution is set to market B.around products to global automakers. Additionally, the company is pursuing Battery-as-a-Service (BaaS) initiatives, leveraging its core BMTS technologies and battery lifecycle data, with plans to integrate the B.around brand into this segment.
Brandon Kim, Head of BaaS Business Development at LG Energy Solution, stated, “We are the only battery manufacturer offering management services for the entire battery lifecycle, including BMS solutions. Our vision with B.around is to provide differentiated customer value grounded in our decades of technological advancements.”
