Laser Photonics Corporation (NASDAQ: LASE), a leading global developer of laser systems for cleaning and material processing applications, has announced the appointment of Robert Hoffman as its new Outside Sales Director. This move is part of the company’s long-term growth and diversification strategy.
Hoffman joins Laser Photonics from Keyence, where he served as the Southeast Regional Sales Manager, specializing in factory automation solutions such as sensors, laser markers, and machine vision systems. He also has experience as a Project Manager at Easy Imex, where he assisted businesses in importing products globally, and previously managed logistics accounts at Total Quality Logistics. Additionally, he worked as a Quality Assurance Specialist for Bluegreen Vacations, focusing on legal and financial transactions.
This strategic hiring supports LPC’s objectives to drive revenue growth and strengthen client relationships in expanding technical sectors. Hoffman’s extensive background in sales and factory automation aligns well with LPC’s ambitious expansion plans.
“Robert’s expertise will be essential for implementing innovative sales processes that support our growth,” said Wayne Tupuola, CEO of LPC. “His experience in manufacturing and high-growth automation will be crucial as we invest in our sales organization over the next year, helping us reduce sales cycle times and streamline processes.”
Hoffman expressed his enthusiasm about joining Laser Photonics, stating, “I am excited to help capture a larger market share. One of my immediate goals is to empower our sales team to conduct more onsite demonstrations and part testing, which will accelerate sales cycles and showcase our commitment to exceptional service and product performance. I am dedicated to positioning LPC as a key player in the material processing industry.”
Hoffman holds a B.S. in Economics from Florida State University and brings over 10 years of sales leadership experience, including business-to-business sales, strategic planning, account management, and logistics planning.
