Iberdrola Invests in TRIBBU to Drive Sustainable Urban Mobility and Innovation
Iberdrola, one of the world’s leading renewable energy companies, has deepened its commitment to sustainable mobility and innovation by investing €1 million in TRIBBU, Spain’s leading urban carpooling platform. The investment, made through Iberdrola’s PERSEO innovation programme, marks another step in the company’s long-standing strategy to support innovative business models that promote energy efficiency, sustainability, and social well-being.
Expanding a Vision for Sustainable Urban Mobility
By leading the latest financing round for TRIBBU, Iberdrola reinforces its dedication to developing cleaner, more efficient transportation systems. The investment aligns with the company’s broader mission to electrify the economy, reduce carbon emissions, and provide accessible solutions to today’s most pressing urban challenges.
TRIBBU—formerly known as Hoop Carpool—was created to make carpooling a mainstream mobility option in Spain. The platform initially focused on companies and universities, providing an efficient and affordable commuting solution for employees and students. Now, with Iberdrola’s support, TRIBBU is expanding its services to include individuals, allowing anyone to share their journey, reduce costs, and contribute to a cleaner environment.
The platform already boasts 55,000 registered users and has successfully enabled over 500,000 shared trips, leading to significant reductions in carbon emissions and traffic congestion. With Iberdrola’s strategic investment and expertise, TRIBBU aims to scale its operations and surpass 15 million shared trips by 2027—a milestone expected to prevent over 60 million tonnes of CO₂ emissions.
Financial and Strategic Partnership for a Greener Future
Iberdrola’s entry as a strategic investor provides TRIBBU not only with essential financial resources but also with guidance and access to Iberdrola’s sustainability ecosystem. The company’s support will help TRIBBU strengthen its technology platform, improve user experience, and expand across new cities and regions.
One of the key innovations driving TRIBBU’s model is the use of Energy Saving Certificates (CAE), a system certified by Spain’s Ministry for Ecological Transition and Demographic Challenge (MITECO). Each shared journey on the platform results in verified energy savings, which are then transformed into economic incentives through the Bono Energético (Energy Voucher).
This system ensures that the environmental benefits of carpooling are tangible and measurable. Drivers and passengers not only save on fuel costs but also receive direct financial rewards. On average, each shared journey generates about €1 in incentives per driver and passenger, promoting active participation and long-term behavioral change toward sustainable transport.
Iberdrola’s Broader Innovation Strategy
Iberdrola’s investment in TRIBBU is part of a much larger framework designed to accelerate the global energy transition through innovation. The company is recognized as the leading private investor in energy R&D&I worldwide, according to the European Commission. In 2024 alone, Iberdrola invested €400 million in research, development, and innovation projects aimed at decarbonizing the economy and integrating digital technologies across all its business lines.
This R&D&I strategy focuses on several core areas:
- Electrification through digitalization and automation, to improve system efficiency and flexibility.
- Development of new products and services, such as smart grids, energy storage, and e-mobility solutions.
- Adoption of disruptive technologies that accelerate the transition to renewable energy.
- Collaboration with startups and entrepreneurs, fostering innovation ecosystems and pilot testing new concepts.
PERSEO: Iberdrola’s Innovation Ecosystem
Since its launch in 2008, PERSEO, Iberdrola’s global startup collaboration program, has become a cornerstone of the company’s innovation ecosystem. The program focuses on identifying and supporting early-stage companies with technologies that can transform the energy sector and promote sustainability.
Over nearly two decades, PERSEO has invested in more than 30 startups and cultivated a network of over 300 emerging companies worldwide. It provides financial support, mentorship, and opportunities for pilot projects that test and validate innovative solutions in real-world settings.
Through PERSEO, Iberdrola has promoted the integration of cutting-edge solutions in renewable generation, energy storage, electric mobility, smart grids, and digital platforms. The partnership with TRIBBU reflects this ongoing effort to connect entrepreneurial innovation with the company’s strategic priorities—clean energy, sustainability, and customer-focused solutions.
A Collaborative Path Toward Cleaner Cities
Urban transportation remains one of the most significant sources of global carbon emissions. As cities grow and mobility demands increase, innovative carpooling solutions like TRIBBU’s become essential to reduce environmental impact and improve efficiency. Iberdrola’s investment recognizes this potential and positions both companies at the forefront of the movement toward cleaner, shared mobility.
Beyond financial support, Iberdrola brings deep experience in electrification and sustainable infrastructure, which can help TRIBBU explore integration with electric vehicle (EV) ecosystems, renewable charging networks, and other smart mobility initiatives. This partnership could pave the way for a new model of mobility—one that connects renewable energy with digital platforms to create measurable environmental and economic benefits.
Reinforcing a Culture of Sustainable Innovation
Iberdrola’s collaboration with TRIBBU highlights its broader vision of combining technology, innovation, and sustainability to address global challenges. By nurturing startups that align with this mission, Iberdrola is accelerating the shift toward a decarbonized, digital, and inclusive energy system.
As TRIBBU expands its platform and user base, its impact on urban sustainability will grow exponentially—reducing emissions, improving traffic conditions, and creating new incentives for shared mobility. Iberdrola’s strategic investment ensures that this growth is underpinned by strong financial backing, technological expertise, and a shared commitment to environmental stewardship.
Ultimately, the partnership between Iberdrola and TRIBBU is more than just an investment—it is a model of how collaboration between established corporations and innovative startups can drive real progress toward a sustainable future. By integrating shared mobility with verified energy savings and financial rewards, it demonstrates how innovation can make sustainability both practical and profitable.
