Generational Capital Markets Advises Walt’s Petroleum Service, Inc. on Minority Sale to Lakeshore Family Partners

Generational Capital Markets (GCM), a leading M&A advisor for privately held businesses and a member of FINRA/SIPC, has announced the minority sale of its client, Walt’s Petroleum Service, Inc., to Lakeshore Family Partners, finalized on October 25, 2024.

Walt’s Petroleum Service, based in Wausau, Wisconsin, is a top provider of petroleum equipment distribution, installation, and service across Wisconsin and Michigan’s Upper Peninsula. Founded in 1968, the company expanded its services in the 1980s to include construction and installation and later opened branches in Green Bay and West Allis. Known for comprehensive support and expert service, Walt’s Petroleum serves all major brands in petroleum, lift, and lube equipment.

Lakeshore Family Partners (LFP), a family-owned holding company based in Jackson, Michigan, was established in 2023 by the Mercer and Radermacher families. LFP is committed to sustaining the growth and values of family-owned businesses, supporting operational excellence and legacy.

LFP President Tobin Dunigan expressed excitement about the partnership, calling Walt’s Petroleum “a household name in the industry.” Walt’s Petroleum President Brian Beggs also noted the alignment in values with LFP, emphasizing shared Midwest principles.

The transaction was led by GCM’s Senior Managing Director, Phil Pizzurro, with support from Vice President Aaron Presley, and was initiated by Senior Managing Director Brian Hendershot and Senior M&A Advisor Bryce Gray. “This partnership honors the legacy and values of family-owned businesses,” said Pizzurro, highlighting the strategic alignment of industry peers.

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