LSU Athletics and Woodside Energy Forge Historic Multi-Year Jersey Patch Partnership
LSU Athletics has taken a groundbreaking step in collegiate sports, announcing a precedent-setting, multi-year jersey patch partnership with Woodside Energy, marking a milestone in the evolving collegiate athletics landscape. This first-of-its-kind agreement positions LSU at the forefront of a new era in college sports, where athletic performance, brand partnerships, and community impact intersect.
Under the partnership, Woodside Energy will be featured as the Official Legacy Partner of LSU Athletics, with its logo appearing on all 21 of LSU’s varsity competition jerseys. Uniquely designed to align with LSU’s traditional purple and gold color scheme, these patches will debut during the 2026–2027 athletic season, reflecting both the university’s proud heritage and its forward-looking approach to sports branding.
Verge Ausberry, LSU Vice President and Director of Athletics, emphasized the transformative nature of the partnership: “This collaboration with Woodside Energy represents a monumental step forward for LSU Athletics and our student-athletes. LSU continues to set the standard and remains at the forefront of this new era of collegiate athletics, and we are excited to align athletic excellence with community impact through this historic collaboration.”
Woodside Energy, a global energy company with nearly two decades of operations off the coast of Louisiana, is committed to building a lasting legacy in the state. Most recently, the company announced a $17.5 billion final investment decision on its Louisiana LNG project, underscoring its long-term commitment to the region. Daniel Kalms, Woodside Executive Vice President and Chief Operating Officer International, expressed excitement about the partnership: “We’re excited to partner with LSU in this historic initiative that reflects our long-term commitment to Louisiana. This collaboration goes beyond the playing field—it supports student-athletes and the Louisiana community, and builds a meaningful legacy in the state.”
The partnership extends well beyond the jersey patch itself. Woodside Energy will serve as an Official Community Partner of LSU Athletics, working closely with the university to develop programs and initiatives that positively impact communities across Louisiana. This includes investing in initiatives that address the needs of Louisianans, fostering education, athletic development, and broader community engagement.
Clay Harris, LSU Deputy Director of Athletics, highlighted the broader significance of this collaboration: “This partnership with Woodside Energy represents a transformational moment for LSU Athletics and speaks to the trajectory of college sports. We are proud to be pioneers in this space and to do so in a way that has such a profound impact on LSU student-athletes and the state of Louisiana. We are beyond thrilled to welcome Woodside Energy to LSU and the LSU Athletics family.”
Sarah Bairstow, President of Louisiana LNG at Woodside, added: “Woodside has a strong history of investing in the communities where our employees live and work. Following our decision to make one of the largest foreign investments in the state’s history, we are pleased to begin a new partnership with the state’s flagship university. Woodside and LSU stand for many of the same ideals—integrity, respect, and operating with excellence. Importantly, we are proud to support young men and women student-athletes across all 21 varsity sports who are putting these values into action.”
In addition to the jersey patch, Woodside Energy’s partnership will feature prominent signage at all LSU athletic venues, a wide array of marketing assets across LSU’s sports channels, and initiatives showcasing the company’s long-term commitment to the Tigers, Baton Rouge, and Louisiana at large. This partnership has been facilitated in collaboration with LSU’s official multimedia rights holder, Playfly Sports (DBA LSU Sports Properties), a leader in maximizing collegiate sports revenue.
The LSU-Woodside partnership represents more than just branding—it signifies a new model for collegiate athletics, where excellence on the field is complemented by meaningful community engagement and long-term strategic partnerships. Fans and stakeholders are encouraged to stay updated on the latest developments by visiting LSUsports.net or following @LSUsports on Instagram and X, as well as @woodsideenergyus on Instagram and @WoodsideEnergy on X.
This historic collaboration marks LSU Athletics’ commitment to innovation, student-athlete development, and Louisiana community impact—an initiative truly reflective of the spirit, legacy, and ambition of LSU Tigers athletics.
About LSU Athletics
Located in Baton Rouge, Louisiana, LSU Athletics serves as the athletic department of Louisiana’s flagship university. Competing in Division I, and a proud member of the Southeastern Conference, LSU has captured 53 team national championships and consistently ranks among the nation’s elite across all 21 varsity sports.
About Woodside Energy
Woodside is a global energy company, operating across three continents. We provide the energy the world needs to heat homes, keep the lights on and support industry. Our resilient and diversified portfolio of oil, gas and new energy projects includes Louisiana LNG and Beaumont New Ammonia. Woodside is one of the largest oil and gas producers in the Gulf of America, where we are actively expanding production and exploring.
