XCharge North America Forms Exclusive EV Charging Partnership with Roady’s Truck Stops to Expand Charging Infrastructure Across the U.S.
XCharge North America (XCharge NA), the U.S.-based subsidiary of XCHG Limited (NASDAQ: XCH), has taken a significant step forward in its mission to accelerate electric vehicle (EV) adoption across the United States. The company recently announced an exclusive partnership with Roady’s Truck Stops, the largest network of independent truck stops in the country. This landmark agreement makes XCharge NA the sole provider of EV charging equipment and solutions available through Roady’s vendor purchasing program. The collaboration will empower more than 500 Roady’s franchisee locations nationwide to integrate advanced EV charging infrastructure into their operations.
This exclusive arrangement marks a major milestone for both companies. For Roady’s, it’s a proactive move to ensure its member locations remain competitive as the transportation and mobility landscape evolves. For XCharge NA, the partnership offers a unique opportunity to scale its footprint rapidly across rural, suburban, and highway regions—places that are essential to long-haul trucking, commercial fleets, and passenger EV drivers but often lack sufficient charging infrastructure.
Meeting the Moment: Why EV Charging at Truck Stops Matters
As the electric vehicle market experiences record growth, demand for reliable, high-speed charging continues to rise—especially along major travel corridors and in rural areas where EV infrastructure is still sparse. Truck stops are uniquely positioned to bridge this gap. Traditionally serving long-distance drivers and freight carriers, truck stops already act as refueling, rest, and resupply centers. By equipping these locations with EV chargers, operators can open up a new stream of business while supporting the national effort to electrify transportation and reduce greenhouse gas emissions.
With more than 500 independently owned and operated Roady’s locations spread across the U.S., the scale and reach of this network are well-matched to XCharge NA’s mission to decentralize EV charging and bring high-performance, grid-supporting chargers to a wider audience.
Flexible Charging Solutions to Match Diverse Business Needs
Recognizing that no two Roady’s franchisees are alike, XCharge NA has designed its offerings to meet the diverse operational needs of both small businesses and large enterprises. The company’s solutions are tailored to accommodate everything from single-location convenience stores to large, multi-site travel centers. XCharge NA will offer Roady’s members two primary implementation pathways:
- Purchase and Operate Model:
Under this model, franchisees can purchase EV charging hardware directly from XCharge NA. Business owners maintain full control over how the chargers are deployed and used. This model allows operators to customize the solution to suit the physical constraints and customer demographics of each site. Once installed, the business retains 100% of the revenue generated from the EV chargers. This is particularly appealing to small business owners looking for an ownership-based model that brings additional income without recurring vendor fees. - Turnkey Development Solution:
For operators who prefer a more streamlined experience, XCharge NA offers a comprehensive end-to-end solution. Known as “XCharge Turnkey Charging,” this approach includes everything from fast charging equipment and site assessment to installation, software integration, monitoring, and ongoing maintenance. This eliminates the logistical burden of managing multiple contractors and vendors, allowing business owners to focus on core operations. It also accelerates deployment timelines, enabling Roady’s members to capitalize on EV traffic more quickly.
Both options reflect XCharge NA’s commitment to operational flexibility and its understanding of the wide range of needs within Roady’s decentralized franchise model.
A Win for Small Business Owners
John Fechik, a consultant to Roady’s & PTP Truck Stops, underscored the importance of adaptability in the partnership. “Many of our members are small business owners, and we are committed to empowering them to operate their businesses in whatever way fits their individual needs,” Fechik said. “XCharge NA helps us further that goal. Their innovative and user-friendly chargers will help our members attract new customers to their locations and drive revenue amid economic volatility.”
Indeed, EV charging infrastructure is increasingly viewed as a competitive differentiator for roadside businesses. Drivers are more likely to stop at locations offering EV charging, increasing foot traffic to convenience stores, restaurants, and other amenities. As energy prices fluctuate and fuel demands change, EV chargers provide franchisees with a forward-looking revenue stream.
More Than Just Charging: Supporting the Grid and Enhancing User Experience
XCharge NA brings more than just basic EV charging to the table. The company’s portfolio includes advanced technologies that contribute to the overall resilience and efficiency of the electrical grid. Among the standout products Roady’s franchisees will have access to is the award-winning GridHub and GridLink series—chargers that incorporate battery energy storage to mitigate grid strain during peak hours. These intelligent systems are designed not only to charge EVs but also to balance local electricity supply and demand, contributing to a more stable and sustainable grid.
Additionally, XCharge NA’s partnership with Stripe, Inc. has yielded a newly launched Virtual Point of Sale (vPOS) integrated payment system. This feature simplifies payment for customers and enables flexible, secure transactions. The sleek, modern design of XCharge NA chargers also improves the visual appeal of roadside facilities, signaling innovation and sustainability to passing motorists.
Strategic Implications for the EV Ecosystem
This partnership is more than a simple equipment supply agreement—it reflects a broader industry trend toward the decentralization and democratization of EV infrastructure. Rather than relying solely on government-funded networks or massive utility deployments, initiatives like this empower independent businesses to be part of the clean transportation future.
According to Aatish Patel, co-founder and president of XCharge North America, this kind of collaboration is vital to addressing the twin challenges of EV adoption and grid modernization. “As demand for EVs continues to increase, there is an opportunity to develop EV infrastructure that both improves the North American electric grid and supports the small and independent businesses vital to our economy,” said Patel. “Strategic partnerships like this allow us to further develop a system that supports EV drivers and their charging needs while strengthening a grid that is experiencing increased demand and the wear-and-tear of frequent climate disasters.”
With electric vehicles becoming more central to the American economy—from passenger sedans to commercial trucks—having a charging network that spans diverse geographies is critical. While major metro areas already have a growing number of charging options, rural and highway regions often lag behind. Roady’s, with its deep roots in middle America, is positioned to change that—and XCharge NA is the technology partner making it possible.
National Impact and Future Developments
As XCharge NA begins to roll out its charging solutions across Roady’s locations, the impact is expected to be both immediate and long-term. In the short term, hundreds of locations will soon be able to offer fast, reliable EV charging—attracting new customers and increasing site revenues. In the long term, the partnership could serve as a model for other independent networks, demonstrating how adaptable infrastructure and flexible business models can support large-scale EV adoption without compromising local ownership or autonomy.
This collaboration also aligns with broader federal and state goals around transportation electrification. As policymakers push for increased EV adoption and investment in charging infrastructure, partnerships like this will play a key role in filling in the gaps—especially in underserved areas where public funding may be limited or delayed.
